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The website 88leonard.com states the following, "Luxury Apartments in Manhattan, New York." I viewed that the webpage also said " 88 Leonard offers elegant, doorman apartment living in the pulsating Manhattan neighborhood known as Tribeca." They also said " Building amenities include roofdeck, spa terrace and whirlpool. each apartment features granite countertops and stainless steel appliances in the kitchens, marble tile baths and wide oak plank floors in the living areas. There is space for you. Browse through our vacancies to find a right home for you." The meta header had new york apartments as the first search term. This keyword is followed by new york luxury apartments, manhattan apartments, and apartments in manhattan new york which isn't as important as new york apartments. The other words they used was apartments for rent in manhattan new york. homes for rent in new york is included but might not be viewed by search crawlers.